| Kraft Foods, one of the largest food and beverage companies in the world, wants a comprehensive brand concept for a male-positioned single-serve beverage powdered mix. Best concepts will strongly appeal to men and create a memorable, ownable, successful brand for Kraft. The top entry will receive $20,000, with prizes of $2,500 each going to two runners-up. In addition, competitors will be considered for further development work of the branding concept. There is also licensing potential if your branding concept involves a patentable innovation. |  |