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AllPrivateId: 1602/15/2008
By:    
EXPIRED: Kraft looking for Beverage stick
Kraft Foods, one of the largest food and beverage companies in the world, wants a comprehensive brand concept for a male-positioned single-serve beverage powdered mix. Best concepts will strongly appeal to men and create a memorable, ownable, successful brand for Kraft. The top entry will receive $20,000, with prizes of $2,500 each going to two runners-up. In addition, competitors will be considered for further development work of the branding concept. There is also licensing potential if your branding concept involves a patentable innovation.
Prizes (if any): $20,000

Deadline: 3/7/08
Contact:
Big Idea - Kraft





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