I am often asked why I chose to license rather than bring my products to market. I am, in fact, now working on an entire line of products that I will manufacture and distribute. However, until now, I have not had a line, only items. Retailers are not interested in brining in items, they want lines. They do not, as a rule of thumb, buy from single product companies. They prefer to have less vendors with more lines of goods. That makes it too hard to manufacture and distribute with just one invention. However, by licensing my item to a distributor who has a brand name that consumers recognize and a line that the item fits nicely into for the retailers, I can be in 10,000 stores overnight. That is why I have always licensed.

Happy Inventing!

Lisa Lloyd