Blog Big Idea is Better
Just in the last month, I’ve discovered a TV show that is gaining some traction. The show is educational for inventors, entrepreneurs, AND average joe couch potatoes. It’s funny how the spoken word seems to travel like wildfire sometimes. I’d never heard of this show, and then in the last month, I’ve had no less than five friends and acquaintances tell me about the show. Okay, okay, I’ll divulge the name of the show. If you haven’t figured out the name of the show from the title of this blog post, then you probably haven’t heard of it.
The name of the show is The Big Idea with Donny Deutsch at it airs on CNBC weekdays at midnight CST (10pm PST/1am EST). I’m not quite sure why it airs so late, since it seems to be THE most popular program on CNBC - at least based on my informal poll of my friends.
But the best part is, you get 5 nights a week with this guy. Some nights he’ll talk about bootstrapping, other nights about a successful inventor, other nights with a CEO on his thoughts about the future. Anyway, for those of you who don’t have cable, or refuse to get cable (like me), you can find the occasional episodes on youtube, or on the CNBC web site.
As with many things, us idea people always have to keep learning, getting insight from others, and keeping up with the trends. So think of this show as an entertaining education.
Bryan Daigle
My experience is that folks branded “idea guys” generally end-up shunted aside in any organization they found. I’ve done five (took two public), and hold multiple patents. It took me til #3 to be viewed as something other than the “idea guy”. And, all have been about taking my invention to market; i.e., I’ve not been fortunate enough to have invented something that fit the “licenseable property” mold. Yet.
In the start-up environment, getting positioned as the “idea guy” means less ownership/control in the future. It’s a real risk/cost.
I think it’s because once everyone buys-into the value proposition, it’s off to the races, productizing, publicizing, marketing, sales, etc., none of which may the forte of the inventor-turned-entrepreneur.
To overcome this stigma, the inventor must understand the market dynamics better than anyone else. Ingenuity + marketing are a great combination of skills the inventor needs to bring to his party, at a minimum. As you pointed out in your prevous thread, learning is good.
To overcome this stigma, the inventor must understand the market dynamics better than anyone else. Ingenuity + marketing are a great combination of skills the inventor needs to bring to his party, at a minimum. As you pointed out in your previous thread, learning is good.