by Michael Collins, CEO of Big Idea Group and author of “The Million-Dollar Idea in Everyone.”

Though there is no formula for creating the perfect sell sheet, attached is a sample for your review. This one includes the following:

• Inventor contact information.
• A visual of the product. To create the “Watering Hole,” the inventor simply took existing toys cut and glued them together to make what appears to be a functioning outdoor sink. The garden hose is actually taped to the bottom of the play structure.
• Key elements: what it is, how it works, and what the major benefits are.