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Marketing, Sales, and Public Relations
If you have an invention, you better think about selling it. Information here will help you use marketing, advertising, public relations to convert sales into profits.
 
Before You Dial: Tips and Advice
Useful Tips to Obtain PR Coverage for a New Business
How to (and When to) Hire Sales Staff
Different Ways to Market Your Product
How to Design Marketing Materials
How to Write Sales Copy That Sells
E-mail: Tips to Remember
How Expectations Foster Disappointment
Calling Buyers at Major Retail Chains
The Power of In-Person
Market Research Strategies, Part II
Market Research Strategies, Part I
Are the Benefits of Your Product Easily Understood?
Electronic Retailing - Why You Should Tap Into the 8 Billion Dollar Market
The Power of the Press
High Volume Sales: Can Your Product Achieve Them?
The "Tipping Point" to Expanding Your Product
Top 10 Sure Fire Publicity Tips From The Best Selling Book, Guerrilla Publicity
Top 10 Get Noticed! Tips
The Secrets to Successful Connecting
The Anatomy of Networking Events
Publicity On a Shoestring Budget
Goals, Intentions, and Strategies to …Get Noticed!
GUERRILLA PUBLICITY - The Do's and Don'ts of Media Follow-up
The Do’s and Don’ts of Networking
"Everyone" is not your target market.
Using Headlines to Increase - and Limit - Response
Frequently Asked Questions
A 75-Point Checklist for Your Direct Mail
How To Sell Office Products
Testing Classified Ads and Direct Mail
Is My Marketing Better Than Yours?
Sales, Marketing, Old Folks, and the Physically Challenged
Using Post Cards to Generate Calls and Referrals
The Slick and Easy Way to Gather Testimonials
Winning Promotional Strategies: Cross Pen Promotion
Beta Test Sales of Any Invention
10 Questions to Ask, before you choose an Invention Patenting & Marketing Service
Using the Media to Promote Your Invention
5-Minute Inventing - Part 9: Marketing Your Invention
Post Card Marketing
Where to Buy Mailing Lists
Will Your Mailing Make Money?
Independent Sales Reps or In-House Sales Employees, which are most effective??
Getting Customers through Direct Marketing
Marketing to Anyone
Marketing Video Part 3
Marketing Video Part 2
Marketing Video Part 1
  • Start Inventing
    How you can think of invention ideas, how to document them.
     
  • Due Diligence
    Ensure you are working on the RIGHT invention. Learn about patent searches, how to find competing products, market research, pricing, and estimating costs.
     
  • Design Your Invention
    Learn how to best sketch, draw, and design your inventions and ideas.
     
  • Prototypes and Models
    Time to put that idea into physical form. Information on prototyping, working models, and the difference between alpha and beta prototypes.
     
  • Patents, Trademarks, and Copyrights
    Your invention deserves protection. Learn how to use provisional patents, utility patents, trademarks, and copyrights to protect your intellectual property.
     
  • Financing Inventions
    You're going to need money, find out how to get it.
     
  • Licensing Your Invention
    You decide not to build a business around your invention and instead want to license it. Find out how.
     
  • Manufacturing Your Invention
    Want to manufacture your invention? Find out what you need to know and how to do it.
     
  • Building a Business
    Thinking about your invention like a business? Business plans, incorporating, website design, hiring, and other topics of interest to inventors and entrepreneurs.
     
  • Audio Tips for Inventors
    Stephen KeyStephen Key, an ultra-successful serial inventor with over 20 products licensed in the last 15 years, and Andrew Krauss, founder of one of the largest inventor groups in the US, share their tips for IdeaTango inventors.

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Patent Pending for Business Method.