What do you get when you cross an accessory organizer with a plush toy? Treasure Chest Pets™, or as their friends call them - TC Pets™. TC Pets™ are fun toys with a functional twist! They have oversized, removable pillow heads with soulful faces for snuggling, and foam plush bodies that organize accessories with secret compartments for special treasures! They are a fun way to put trinkets and hair accessories away.

TC Pets began when first time inventor Sandra Castillo approached 7 time licensor Lisa Lloyd to help her bring her product to market. Lloyd’s products have grossed over $30 million in retail sales and Castillo hoped to leverage that success and license her new patent to an existing successful company.

After discussing the product with several companies, Lloyd determined that the product had tremendous potential, but there was just one problem, no one knew how to merchandise it. It was not just another plush toy and it would not make sense in the storage and organizer isle with plastic bins. There was only one solution, start a new company! Lloyd, former Ex. VP of New Business Development for Scunci, had been considering building a company with new products for years, but had not found the right product mix. “This product is not like other inventions, it has almost limitless line extension opportunities” says Lloyd. “That makes building a company opposed to licensing the technology much more attractive!

Lloyd has licensed the patent from Castillo and with a small group of investors has redesigned the product, manufactured several prototypes, established manufacturing in China, become a proud member of TIA and will launch the new line of “Plush Organizers” at ToyFair 2008.

More:  www.myTCpets.com

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