Taking a cue from our successful client Neal Avery and Plane Clean Air, we are giving you some key tips for using an incredible sales and networking tool. The Trade Show.

A trade show brings together vendors, customers, suppliers, distributors, manufacturers and more. Dependeing on the show, inventors can use the trade show as a catalyst to help kick things into high gear.

The position of your trade show is the first step. Common knowledge suggests high traffic areas; water-cooler, bathroom, corners, islands, entrance and exit. You are hedging your exposure to the trade show attendee’s.

The actual physical layout of a booth for a trade show can have an enormous impact on your return for renting the space at the trade show. Different layouts can give a calm, exciting or informative view on an invention. From a wavy pop-out, to a noble columnesque design, numerous available structures are available to help with the success of your invention.

Note also the importance of eye-catching necessity; the majority of attendees at shows will not immediately approach a booth (even if they are interested), rather, they will walk up an aisle looking left and right, “So you better have something that will attract them from mid-aisle” (Gapp Enterprises, 1998).” When thousands of people, vendors and more are moving through one space, you must make sure something is making you stand out.

A full-fabric banner spanning the booths dimensions is always an eye-catching feature do just that. With all trade show graphics your goal is to get the potential client to the demonstration. You must also make sure your logo and branding of the overall product is reflected throughout the display. Design My Idea has the specialty to ensure consistency runs through all designs related to your invention and your graphics won’t appear hodge-podge.

Having a visual representation and “24/7” sales tool running constantly during the trade show will greatly increase the odds of a successful day of sales and networking. Use an animated Flash demonstration, a 3D video of the invention in all its uses including contact information, the vision of the inventor and the products potential. This can be run through a monitor, placed strategically to catch the traffic-flows attention. This 24/7 sales tool can cover much needed product information while saving time for you, the inventor to discuss information related to sales and purchasing information. Let the Flash Video do the initial sale and setup you’re your invention.

After finding oneself wowed by the physical layout of your display booth and the Flash Demonstration depicts exactly why one should purchase the invention, take-away items are then required to ensure follow-up contacts with potential clients.

Business Cards for the inventor should also be included as a mainstay of business-networking, additionally, Sales Sheets should be available for people to clients to take with them. Sales sheets are a twin-sided sheet-sized flyer in the theme of a magazine ad for the front cover for aesthetics, and a reverse side for the specifications, pricing and sales information. These sheets are a primary sales tool for trade shows and specifically manufacturers and distributors.

Combine these with a simple Brochure, and your idea can be spread throughout the trade show to ever corner and a massive amount of potential clients. Disperse this information with business cards, Sales Sheets, brochures and the like throughout the show, saturating the “market” of the trade show with your information.