Home 
Education Marketing, Sales, & Public Relations Winning Promotional Strategies: Cross Pen Promotion
Education Marketing, Sales, & Public Relations Winning Promotional Strategies: Cross Pen Promotion | Winning Promotional Strategies: Cross Pen Promotion |
| Written by Jeff Dobkin | ||||
Page 1 of 2 Winning Promotional Strategies: Cross Pen PromotionHey, thanks for all the cards and letters about my last article, although I never knew some of my readers had such a mean streak. Hey, come to think of it, they all look like they’re in the same handwriting. Hey, it looks like my wife’s handwriting… Anyhow, my editor said I should present something useful in this article and I’d be able to write what I want in the next one. OK, I might have made that last part up after a few drinks. But here’s how to get your best prospects to call you, and the cost to you is $20. Send me the $20 and I’ll tell you. It was a joke. Come-on, lighten up. Jeeze. You can send me the $20 later. Here’s how to get prospects to call you. And it does cost $20 a lead, but hey, they’re your best prospects. Gather a list of your top 100 prospects. What? You don’t have a ready list of your top 100 prospects? Shame on you. If I was your boss, and you were one of the most beautiful women in the world. Well, as long as I was wishing I thought I’d wish for something I really really wanted - and frankly, who cares about being your boss… If these top prospects aren’t worth $20 to get them to call you, you need to rethink your list—and your business and revenue models. But for now, suppose they are and you have this list. Write a nice letter about how great your service is and how great your products are. Blah blah blah - it doesn’t matter what you say here, they won’t really read it. But up in the top right, type in the following: If this number: 6675657 Matches our WINNING NUMBER ~ 6675657 ~ You have won a CROSS PEN! You’re a WINNER! Please call me (610-642-1000) to redeem this letter for your FREE CROSS PEN. Thanks and congratulations! No one knows all the numbers are winning numbers, and they don’t have to know. They’ll just see that they are a winner. Everyone likes to be a winner, and everyone likes Cross pens. You can buy them for about twenty bucks if you shop around. If possible, print the matching number in the center in a different typeface or a different color so it looks like you stamped it on the page. We did this as a promotion for a trade show to get high-end people to stop in my client’s booth. You could see people perk up at the end of our isle when they saw our booth! It was easy to tell these folks from a mile away - they came streaming down the isle unflinchingly, big smile on their face, and making a beeline for our booth waving our letter in their sweaty little hands. Results: we ran out of pens in the first hour. Despite buying all the Cross pens from every local office supply store in the area before lunch, we ran out again by 1:30. Finally - we had to give “Cross Pen Gift Certificates” (rain check), and send everyone a pen when we got back. It really was a great and successful promotion. |
||||
Looking for more great sites for inventors?
