Home 
Education Marketing, Sales, & Public Relations How To Sell Office Products
Education Marketing, Sales, & Public Relations How To Sell Office Products | How To Sell Office Products |
| Written by Jeff Dobkin | ||||
Page 1 of 2 Here’s how to sell a lot of office products…So I was driving to an appointment to sell some office furniture the other day and a cop pulls me over and says, “Have you been drinking because your eyes look a little red.” Undaunted, I immediately shot back, “Have you been eating donuts because your eyes look a little glazed.” We can learn two things from this. 1. Never shoot back at a police officer. 2. Police officers have very little sense of humor. Before my wife disgruntledly bailed me out 6 hours later I had a good chance to think about the office products business. And here is what I thought. Business is good. But enough regressing. How about all those actors on the cover of People Magazine. They deserve it. Yea, right - they majored in drama in college. Now I’m kinda sorry I double majored in applied calculus and statistics - they never told me they have no practical application. And that I’d never be in the tabloids. Oh well, college still was the best 9 years of my life. Or was that high school? Truth is, one of my wives gets People Magazine, I usually don’t recognize anyone on the covers, let alone on the inside in some of the “in depth” articles. Obviously the writers majored in drama, too. Amazing: 4 million copies a month dedicated to just what I wanted to know: whose brand of dress someone is wearing, and what someone on the set of ER eats for breakfast. Outside of Robert DeNiro, I don’t like being around anyone who absolutely knows they're God. I’m God. Just kidding of course. I’m not God. I’m god. You know the other god, the small “g” god. One of the smaller gods the Greeks worshipped in ancient times. One of the gods you can’t really get in trouble for being. I’m already in enough trouble with the police. Yeah, so where was I? Oh, yea… selling office products. I was selling office products while I was playing golf. Yes, I shoot in the mid 80’s. If it gets any colder than that, I don’t go out. And my drives are always in the 200 to 300 yard range. That’s 150 out, and 100 to 150 yards to either the right or the left. No telling which before the shot, the shorter side of the fairway being the better guess. But I sell a lot of office products on the course. Well, I don’t really sell office products at all. I’m glad if I know which end of the fax machine to put the paper in. And thank god - of your choosing, we don’t have thermal fax machines anymore. I mean, is it paper towels, TP, fax paper - I get so confused. More than once I’ve left the bathroom in pain. Luckily, it seems I don’t have to know anything about office products to get firms to buy from me. You see, in sales - and this is true for any industry - people buy through relationships. And I have relationships with most of the women that buy from me. Wait a minute - that didn’t come out right. Especially if my wives find out. But it’s true. Clients know they can count on me when they have a question, problem, or need something. They have my cell phone number and I always answer it. Product questions? I may not know the answer but that doesn’t mean I can’t or won’t find out for them in a hurry. My efficient staff makes it easy for me to be the slacker I appear to be. Our product specialists send detailed information to people that need product specs. And pricing is a blend of my feedback along with industry norms and competitors’ bids. And I’m there before, during and after the sale. |
||||
Looking for more great sites for inventors?
