Shelf study can be conducted in the following ways:

•    Which stores?

All products are not available in all types of stores. Therefore, approaching the right kind of store for the right kind of product helps to save time and gather proper information.

•    What department of the store?

 A supermarket has a variety of departments, but to do a study on toys you have to find the kids’ department.

•    Amount of shelf space?

Shelf study can help you determine and design the shape and size of your product. Proper package designing can help in proper utilization of the shelf space. It is always better to check out the different product packages that are available, analyze the benefits, and select the appropriate one.

•    What brands, % representation?

You need to find out the different brands that are in the store, especially those that can be your potential competitors. Calculate the proportional representation in percentage so that you have a clear idea of what you are up against.

•    What materials are used by each brand?

Study the materials that these brands are using to create their products,. e.g. for kids’ toys, a company can use plastic, while another may prefer steel. Select only that material which appeals most to the customers.

•    Price range by brand?

You need to study the various price ranges the brands are offering in the stores. This study will enable you to tag your product with a price that is both competitive and earns you a good profit.  

•    Patent numbers?

Patent numbers give your products a legal stamp. This number is very important for a company that is selling its products and services on a large scale.

•    Manufacturer information?

Find out the manufacturer information from the various potentially competing products. This information may help you when you are ready to manufacture your products.

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