Hey everyone at IdeaTango.com!

This week’s audio tip from Stephen Key and Andrew Krauss of www.inventRight.com asks and answers the question . . .

I hear you talking about selling benefits quite often. What do you mean by that and why is it so important inventors focus on selling benefits?

This weekly inventing audio tip is courtesy of Stephen Key and Andrew Krauss of http://www.inventRight.com.

inventRight holds free tele-seminars every other week teaching inventors how to sell their ideas. inventRight also has a blog and a forum to help inventors move forward and sell their inventions.

Stephen Key is a successful inventor who has licensed his ideas for over 25 years. Several of his products have been endorsed by celebrities such as Michael Jordan and Alex Trebek, and sold in retailing giants such as Wal-Mart, Walgreens and Disney stores and theme parks worldwide.

Andrew has been the president of one of the nations largest and most successful inventor associations, Inventors Alliance for the past ten years. He has coached and mentored thousands of inventors through the invention and marketing process.

You can read more about Stephen and Andrew at www.inventright.com/about.html and view some of Stephen’s products he has worked on by visiting inventRight.com and looking on the right side of the page

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