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Education Design Your Invention Secrets of Invention Design
Education Design Your Invention Secrets of Invention Design | Secrets of Invention Design |
| Written by Bryan Daigle | |
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There are factors that can entice your customer to purchase your product. These factors include the elements of invention design that you apply in your product, and the process by which you make your design decisions. Customer Driven Innovation: Though the driving force of your unique invention design usually lies in its functionality, there are other factors as important and critical. Top inventors are aware that every new product must suggest an affirmative emotion in the end user. Failing to do this may eventually affect the marketing and sales of a potentially great invention. Customer Driven Innovation is a very simple concept and is used by leading product designers. This concept helps in several ways: • It covers all those features of an invention that will assist in selling the product. • It helps to entice consumers to buy your product. • It helps to determine your course of action if you are hesitant about the design elements you want to incorporate into your product/ invention. Form Follows Emotion: Form Follows Emotion is an amalgamation of a number of CDI attributes. Generally, these attributes are applied to an innovation to raise optimistic emotion in consumers. An increase of the right emotion is one thing that encourages consumers to purchase a new product. This also enhances a feel good factor because consumers are enthusiastic about the product. These emotional responses include a sense of confidence, security, trust and value. At the same time, it appeals to convenience, vanity as well as a reflection on a particular lifestyle. Since there are a number of emotions that can be aroused, you must understand their characteristics and how to design your invention to take advantage of these. In most of cases, inventions fail when they cannot convey at least some positive emotional responses from consumers. To create a unique marketing position for your innovation, you need to: • Plan your product’s position in the market • Monitor your product’s position in the market. • Describe your products market position in a maximum of three words. A unique market position will eventually help your product to be specifically identified and branded, and then you can exploit its full market potential.                     |
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