Investors are primarily concerned with potential commercial benefits of a product. Therefore the presentation of the idea, prototype, or service should highlight its commercial benefits, including the investor’s return on investment (ROI).

Elements that can attract potential investors include:

Investors are always ready to say “no” to an investment. A compelling story and an executive summary of the business plan will spark their interest in your invention.

Interesting business plan:

Boring business plans often discourage investors. If ideas are presented to investors in an attractive manner, they will pay attention. The basic aim is to project the business plan or invention in a creative manner, such that it holds the investor’s attention and convinces them of its commercial potential.

Create a complete financial model:

The inventor has to be clear about the potential cost and revenue of a product or service. The investor must be able to create a clear financial model for the required investment, including 3-5 year cash flow and income projections. Sometimes investors will also want to see a Capitalization Table, that shows current investors/owners, and the price they are getting for each share.

Highlight the uniqueness of the product:

The presentation should highlight the product and its qualities. It should focus on the features of the product that make it unique and appealing, and how the differentiation is important to consumers of the product.

Return on investment:

---